5 Tips for Small Business Homepage Design


It does not matter how much money you have spent on your website, and how much traffic you are getting. If the homepage of your website is not capable enough to make a compelling, positive impression, then chances are that you are going to lose many of your possible customers to your other competitors.

For a small business website, the homepage design can directly affect the conversion rates of your business. If you are not satisfied with the conversion rates, sales and outputs, it is always advisable to reevaluate your homepage design. Following are the top 5 tips for small business homepage design:

1. Your Small Business’s Identity

As a small business owner, you need to stand out among your competitors. In order to do that, make sure that your homepage design carries your business identity. Logo, colour themes, brand identity, are only some of the things that you should always accommodate in your homepage design.

2. Display the Right Things

Always assume that a visitor has come at your website for only a couple of seconds. It is then up to you to hold him and engage him with different offers. This is only possible if you choose to display all the right things. When designing the homepage of your small business website, it is always recommended to identify the target audience in advance. When identified, you can then choose to display all the attractive offers in reference to that particular group of audience.

Design your homepage design in a way that all the right offers, promotions and schemes are exposed in the most appropriate manner – and without being over-hyped.

3. Detailed Information

A great tip for small business owners to design the homepage is to clearly state all the necessary information in detail. By having a homepage that clearly states all the necessary information, you attempt to build a certain level of trust and confidence among your website visitors. Moreover, this set of information successfully answers:

  • Who are you?
  • What can you do for your customers?
  • Why choose you?

In addition to this, make sure to add evidently visible contact information and call to action. If a website visitor gets impressed with your offered services, always give him a chance to contact you right away. Make sure that he does not have to browse around in order to find the contact information.
Furthermore, it is also a common practice to showcase testimonials and feedbacks on the homepage. These testimonials are usually from the past satisfied clients that add into your business’s credibility.

4. Meaningful Images, Graphics and Videos

It is always a wise idea to use meaningful images, graphics and videos into your homepage design. An image can speak for a thousand words. If you have a product or service on offer, it is advisable to make a short video of around 30 – 60 seconds. People prefer to watch a demo, and it will keep them engaged to your website.

5. Encourage Revisits

One of the most important tips for a small business homepage design is to encourage revisits. Having a membership form or a subscription form can encourage the visitors to come later. A good example of a homepage design that encourages revisits is of Flickr.

Surrounded by a lot of white space, it exposes the ‘Create an Account’ button, to the first-time users.


The homepage design for any website plays a vital role in its success, especially if it a small business website. Make sure to follow the above tips when creating a successful and result-oriented homepage.

About the author: Matt Fuller offers advice regarding designs for small businesses. Matt has been a consultant for Website Hotline for 5 years